Solutions / Proposal generator

Proposal generator

A commercial proposal assembled from the brief, your CRM data, your pricing rules and the case examples that fit — drafted in minutes, not an afternoon.

Sales Workflow automation Professional services
4 hrs → 30 min
per proposal
1
source of truth for pricing and terms
20+
proposals a month is where it pays
Who it is for

Sales and delivery teams in professional services producing 20+ tailored proposals a month from a shared template that has drifted.

The problem

Proposals are written by your most expensive people, from scratch, again.

01

Every proposal starts from the last one

Someone copies a previous document and edits it. Old pricing, the wrong client name and stale terms travel forward with it.

02

Quality depends on who wrote it

The strongest proposals come from two people. Everyone else produces something thinner, and the win rate follows.

03

The good case studies are never at hand

The relevant proof exists somewhere in a folder. Under deadline, nobody goes looking, so the proposal argues from adjectives instead of evidence.

How it works

From trigger to result, step by step.

01

Take the brief

A short form, a call transcript or the CRM opportunity is enough to start: what the client needs, the scope discussed, the constraints.

02

Pull the facts

Client details, contacts, history and previously agreed terms come from the CRM rather than from memory.

03

Assemble the argument

Scope, approach, timeline and team are drafted in your voice, with the case examples and credentials that actually match the sector and the problem.

04

Apply your pricing rules

Rates, discounts and approval thresholds come from one maintained source. A discount above the line requires the approval it always required — the agent enforces it rather than hoping.

05

Hand over for the human edit

You get a document in your own template, ready for the judgement calls only a person should make. The final send is always yours.

Before / after

What changes on the ground.

Today, by hand
×Proposals copied from an older document
×Pricing accuracy depends on who remembers
×Case studies rarely make it in
×Turnaround measured in days
With the automation running
Every proposal built from current sources
One maintained pricing and terms source
Matching proof attached automatically
Turnaround measured in minutes plus a review
What you get

Delivered, not demoed.

A generator wired to your CRM, your template and your pricing rules
A maintained library of reusable sections, credentials and case examples
Approval thresholds enforced in the flow
Version history, so you can see what was sent and why
Documentation and handover for updating content yourselves
Built with

We build in your stack rather than moving you onto ours. The list below is what this solution most often connects to — other systems are a scoping question, not a blocker.

HubSpot Salesforce Pipedrive Google Docs Microsoft 365 OpenAI Anthropic PandaDoc Postgres n8n
Time to production3–6 weeks
Build priceFixed quote
First stepFree mini-audit
Honest limits

When this is not the right solution.

·If proposals are genuinely bespoke each time — large bid work with a dedicated team — assembly helps far less than it looks.
·If your pricing has no rules anyone can state, the generator cannot invent them. Writing them down is the prerequisite and it is your decision, not ours.
·Under roughly ten proposals a month, a good template plus a snippet library gets most of the benefit for none of the build cost.

Questions we get about this one

No. It produces a draft in your template and hands it to a person. Sending, negotiating and any final discount stay with your team — this is the part that should not be automated.

Related

Where this sits in the rest of the work.

Bring us the process that hurts.

The mini-audit is free: we take your version of this process apart and tell you plainly whether automating it pays. If it does, you get a scope and a fixed price.