Solutions / Call analyst

Sales-call analyst & follow-up

Every recorded call is analysed the moment it ends: what was agreed, what the objections were, how the call was run, and a follow-up drafted before the rep opens the CRM.

Sales Workflow automation E-commerce · Professional services
−90%
time spent preparing follow-ups
100%
of calls scored, not a sample
5+
reps is where the coaching value lands
Who it is for

Heads of Sales with five or more reps running regular online meetings, where call quality is currently reviewed by listening to a handful of recordings.

The problem

The most valuable data in your sales process is recorded and never read.

01

Follow-ups are late and thin

The summary gets written between meetings, or the next morning, or not at all. Every hour of delay costs something on a deal that was warm when the call ended.

02

Coaching is based on a sample of one

A manager listens to two calls a week out of two hundred. Whatever pattern is hurting the team is statistically invisible.

03

The CRM never learns what was said

Objections, competitors, budget hints and timelines are mentioned on the call and lost. The pipeline report is built from what reps remember to type.

How it works

From trigger to result, step by step.

01

Pick up the recording

The agent takes the recording and transcript from your meeting tool as soon as the call ends.

02

Extract what matters

Agreements, next steps, objections, competitors, budget and timeline signals are pulled out as structured fields, each with the quote it came from.

03

Score how the call was run

Talk ratio, discovery questions asked, objection handling and whether next steps were agreed — measured the same way on every call, against a rubric you approve.

04

Draft the follow-up

A follow-up email is written from what was actually said, including the agreed next step and anything promised during the call.

05

Write it back

Fields, summary and tasks are written to the CRM record. The rep reviews and sends; the pipeline stays current without anyone retyping notes.

Before / after

What changes on the ground.

Today, by hand
×Follow-ups written from memory, hours later
×Two calls a week reviewed by a manager
×Objections live in reps’ heads
×Pipeline reflects what got typed up
With the automation running
A draft follow-up ready when the call ends
Every call scored on the same rubric
Objections and competitors as reportable fields
Pipeline reflects what was actually said
What you get

Delivered, not demoed.

A pipeline from your meeting tool to your CRM
A scoring rubric agreed with your sales leadership, not a generic one
Follow-up drafts in the rep’s own outbox for review
A dashboard of objections, competitors and call quality across the team
Documentation and handover
Built with

We build in your stack rather than moving you onto ours. The list below is what this solution most often connects to — other systems are a scoping question, not a blocker.

Zoom Google Meet Microsoft Teams Gong HubSpot Salesforce OpenAI Anthropic Slack Postgres
Time to production3–5 weeks
Build priceFixed quote
First stepFree mini-audit
Honest limits

When this is not the right solution.

·If calls are not recorded, or consent to record is not in place in your jurisdictions, this project does not start until that is sorted — and that is a legal question, not a technical one.
·With one or two reps, a manager can already listen to everything; the coaching value is what makes this worth building.
·If your CRM is not used consistently, writing better data into it does not fix the reporting.

Questions we get about this one

You remain the data controller and the consent flow is yours. We build against what your legal team approves — including excluding jurisdictions, redacting personal data in transcripts, and setting retention. If consent is not in place, we will not quote the project as if it were.

Bring us the process that hurts.

The mini-audit is free: we take your version of this process apart and tell you plainly whether automating it pays. If it does, you get a scope and a fixed price.