For a target query, the system reads what currently ranks, extracts the structure and questions those pages answer, and produces a brief: intent, sections, entities to cover, questions to answer, internal links, word-count range. The draft is then written to that brief in your voice, with sources attached to factual claims — which turns a writer’s day of research into an editor’s hour of judgement.
Reading the top ten results, extracting the structure, finding the questions and collecting the facts takes longer than the writing. It is also the part that gets skipped under deadline.
A draft with no brief behind it produces smooth paragraphs that say nothing, miss the intent and cite nothing. Editing that is slower than starting from a blank page.
Nobody remembers the two hundred posts already published, so new articles link to nothing and the older ones stay orphaned.
What ranks, what type of page it is, what sections recur, which questions get answered, what entities appear everywhere. Intent is inferred from the results, not assumed from the keyword.
Intent, angle, section outline, entities and questions to cover, suggested internal links, length range, and what to avoid. This is the artefact that decides whether the draft is any good.
Your style guide and published examples set the voice; factual claims carry sources; your product is mentioned where it genuinely fits and not in every third paragraph.
The draft proposes internal links from your actual sitemap, in both directions, so new pieces connect to the archive and the archive stops being orphaned.
Drafts land in your CMS as unpublished, with the brief attached. Editing time per piece and how the published pieces rank are tracked, so the value is a number rather than an impression.
We build in your stack rather than moving you onto ours. The list below is what this solution most often connects to — other systems are a scoping question, not a blocker.
Google’s guidance targets unhelpful content, whatever produced it. Briefs grounded in real search results, drafts with sources, and human editing before publishing is a process that performs, and that is the process we build.
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