Descriptions are generated from your structured attributes and supplier documentation, not invented — the generator is constrained to the facts it is given, so it does not claim a certification or a material that is not in the data. Output follows your tone rules and your SEO structure, covers every language you trade in, and lands back in the PIM or the store as a draft your team approves.
A copywriter covers the bestsellers, and everything else keeps a specification dump. Those pages convert badly and rank for nothing, which then justifies not writing them.
Four markets means four times the copy, so translation gets postponed and half the catalogue sells in the wrong language.
Ungrounded generation produces confident sentences about materials and certifications the product does not have. One invented claim can be a regulatory problem, not just a bad page.
Attributes, supplier documents, categories, and what must never be stated without evidence. Everything the generator writes has to trace back to something in this set.
Your best existing descriptions become the reference: sentence length, what you claim, what you never say, how features are ordered. Tone is defined by examples, not adjectives.
Attributes go in, and the output follows a fixed structure — short lead, benefits, specifications, use cases — with the keyword and metadata rules your SEO team set. Nothing is written from the model’s general knowledge.
Automated checks for banned claims, missing attributes, duplicate text and length; anything flagged goes to a person. Categories with regulatory exposure are always reviewed by a human.
When an attribute changes, the description regenerates and flags for approval. Otherwise the catalogue drifts back into the state it was in before the project.
We build in your stack rather than moving you onto ours. The list below is what this solution most often connects to — other systems are a scoping question, not a blocker.
It is constrained to the attributes and documents it is given, and claim checks run before publication. That constraint is the whole design; ungrounded generation is what makes these projects fail.
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