Solutions / Ad creative

Ad creative generator

A campaign brief becomes 10–20 ad variants — headlines, descriptions, calls to action — tagged by angle and ready to upload to Meta and Google, so testing is limited by budget rather than by copywriting hours.

Marketing Paid ads Automation
20–30 variants
in 30–40 minutes, not a day
Tagged by angle
so the winner is explainable
Checked against policy
before anything uploads
Who it is for

Performance marketers running Meta and Google where creative volume, not budget, is what caps the number of tests.

Short answer

You write the brief once — offer, audience, proof, what you may and may not claim — and get a matrix of variants per placement: each within the character limits, each carrying the angle, audience and hook it was built from. The tagging is the point: when one ad wins, you learn which angle won rather than that ad 4718 did.

The problem

The test plan calls for twenty variants and the week produces six.

01

Copy production is the bottleneck

The media buyer can spend the budget faster than anyone can write for it. So the same three creatives run for six weeks, fatigue sets in, and the account looks like the algorithm got worse.

02

Variants are undocumented

Three ads called final_v2 and a spreadsheet nobody updated. When one wins, the reason is a guess, and the next campaign starts from the same blank page.

03

Policy trips cost days

A claim that reads fine to a marketer gets the ad rejected, sometimes the account flagged. The fix is a rewrite and another review cycle, and it happens weekly.

How it works

From trigger to result, step by step.

01

Write the brief down as a structure

Offer, audience, proof points, tone, banned claims, competitors you may not name, the regulated wording your industry requires. This is filled in once per campaign and it is what stops the output reading like everyone else’s ads.

02

Angles before copy

The system proposes distinct angles — price, speed, risk removal, status, a specific objection — and you pick. Twenty variants of one angle is not a test; it is one ad written twenty ways.

03

Generate per placement

Each placement gets copy inside its own limits: Google RSA headlines and descriptions, Meta primary text, headline and link description, and the character counts are enforced rather than hoped for.

04

Tag every variant

Angle, audience, hook type, offer and CTA are attached as fields on the variant, and they travel with the ad into the platform through UTM and naming conventions your analytics already reads.

05

Review, then upload

A person approves — the policy pass flags risky claims first — and approved variants go up through the Meta and Google APIs as paused drafts. Results come back onto the tags, so the next brief starts from what worked.

Before / after

What changes on the ground.

Today, by hand
×Three creatives run for six weeks
×Variants named final_v2 in a stale sheet
×Rejections discovered after upload
×Nobody can say which angle won
With the automation running
›20–30 tagged variants in well under an hour
›Angle, hook and audience recorded per variant
›Risky claims flagged before upload
›Wins attributed to angles, not ad IDs
What you get

Delivered, not demoed.

›A structured campaign brief your team fills in once
›Angle generation and per-placement copy inside platform limits
›A tagging scheme wired into UTMs and naming conventions
›Approval queue plus upload to Meta and Google as paused drafts
›Performance fed back onto the tags for the next campaign
Built with

We build in your stack rather than moving you onto ours. The list below is what this solution most often connects to — other systems are a scoping question, not a blocker.

Python OpenAI Anthropic Meta Marketing API Google Ads API Airtable Google Sheets Slack
Time to production3–4 weeks
Build priceFixed quote
First stepFree mini-audit
Honest limits

When this is not the right solution.

·If you spend a few thousand a month, you cannot run enough traffic through twenty variants to learn anything from them. Two good ads and a landing page test will teach you more.
·If every claim needs legal sign-off, generation speeds up drafting but not your cycle. Worth doing only if the review queue is the thing we build with you.
·It will not fix a weak offer. More variants of an offer nobody wants produce a cheaper, faster way to find that out — which is worth something, but it is not what you were hoping for.

Questions we get about this one

It writes the visual brief — concept, what is shown, the text on the image, the format per placement. Production stays with your designer or your video editor, and the brief is what makes their work faster.

Bring us the process that hurts.

The mini-audit is free: we take your version of this process apart and tell you plainly whether automating it pays. If it does, you get a scope and a fixed price.